1. The Problem Roopya Solved

₹8–25 Cr
Cost to build an enterprise LOS + LMS in-house

18–36
Months to build and stabilise a production-grade lending platform

23+
Separate API integrations every lender needs to build

₹0
What Roopya charges to use the entire platform

Every lender entering the Indian market faces the same brutal reality: before they can disburse a single rupee, they must build or buy a technology stack that handles loan applications, KYC verification, credit bureau pulls, income assessment, fraud checks, loan agreements, NACH mandates, repayment tracking, NPA management, collections, and regulatory reporting.

The cost of building this stack in-house runs between ₹8 crore and ₹25 crore, takes 18–36 months, and requires a 40–80 person engineering organisation to maintain. Buying an established lending software product costs ₹30–80 lakhs in licence fees per year, with customisation costs often exceeding the licence itself. And every vendor adds another 6–18 months of integration and UAT.

This is the problem Roopya was built to solve.

💡

Roopya’s founding team has collectively built lending technology for some of India’s largest NBFCs and banks. They experienced this problem firsthand — and spent three years building the solution that every lender deserves but none could afford to build alone.

2. What Roopya Actually Built

Roopya is not a white-label product built on top of other vendors. It is ground-up engineering purpose-built for the Indian lending regulatory environment. Every module was designed to handle the specific compliance requirements, data formats, and integration patterns of Indian financial services.

Years of engineering. Crores of investment. Hundreds of integrations.

All of it — available to every lender who joins Roopya, at zero platform cost. The entire LOS and LMS is yours the moment you sign up.

3+
Years built

23+
APIs integrated

₹0
Your setup cost

The Roopya platform covers the complete lending lifecycle — from the moment a lead enters the system to the final closure of a loan account, including NPA resolution. Every stage of this lifecycle is supported by pre-built workflows, automated compliance checks, and data integrations that would take an in-house team years to replicate.

Roopya’s approach is simple: lenders should be in the business of lending, not the business of building lending software. We did the engineering so you never have to.

3. Everything That’s Included — At Zero Cost

Every feature listed below is included in the Roopya platform at no additional charge. There is no tiered pricing for advanced features, no module-level add-ons, and no enterprise upcharge for compliance capabilities.

Loan Origination System (LOS) — Complete Module List

📋

Multi-Channel Application Capture

Web, mobile, branch, DSA, co-lending partner, and API-driven loan applications.
Configurable application forms per product type with conditional field logic.

Free

🔒

Digital KYC & eKYC

Aadhaar OTP eKYC, Aadhaar Offline XML, PAN verification, PAN-Aadhaar link check, CKYC
lookup and upload — all pre-integrated and RBI-compliant.

Pre-Integrated

📷

Face Match & Liveness Detection

Active liveness with blink/head-turn prompts. Face comparison against Aadhaar photo.
>99.5% accuracy on Indian faces. Prevents replay and spoofing attacks.

Pre-Integrated

📄

Document OCR & Extraction

Auto-extract data from PAN, Aadhaar, DL, passport, GST certificates, ITR, Form 16, salary
slips, and rent agreements. Cross-validate against declared data.

Free

📈

Multi-Bureau Credit Pull

Pull from CIBIL, CRIF High Mark, Experian, and Equifax with smart routing and automatic
fallback. Unified normalised response. 24-hour response caching.

Pre-Integrated

💸

Bank Statement Analysis

Parse 3–12 months of bank statements via Account Aggregator or PDF. Extract income,
obligations, bounce history, cash patterns. 100+ transaction categories.

Pre-Integrated

🔐

Fraud Detection Engine

Device intelligence, mobile number verification, blacklist screening (RBI, SEBI, PMLA),
deduplication, income fraud forensics — all running in sequence automatically.

Pre-Integrated

🤖

No-Code Credit Policy Engine

Define approval rules, risk tiers, LTV ratios, FOIR limits, and score cutoffs for each
loan product without writing a single line of code. Change rules in minutes.

Free

📋

Automated Credit Scorecard

Bureau score, income score, behavioural score, and custom scorecards using a weighted
combination of all data signals. Explainable AI outputs for RBI audit.

Free

📄

Digital Loan Agreement & eSign

Auto-generate loan agreements, sanction letters, and schedules from templates.
Aadhaar-based eSign compliant with IT Act 2000. Legally enforceable documents.

Pre-Integrated

📹

Video KYC (V-CIP)

Asynchronous and live-agent Video KYC. RBI-compliant V-CIP. Used for full-KYC products.
Integrated into the origination workflow at the correct stage automatically.

Pre-Integrated

💵

Bank Account Verification

Penny drop and reverse penny drop to verify disbursal and repayment accounts. Name match
against borrower KYC data before any fund transfer.

Pre-Integrated

👨‍💼

DSA / Channel Partner Portal

Dedicated login for DSAs, connectors, and sourcing partners. Lead assignment, commission
tracking, status visibility, and performance dashboards.

Free

👥

Underwriter & Credit Team Workflow

Configurable approval queues, underwriter assignment, deviation management, L1/L2
escalation, and case notes with full audit history.

Free

📄

Consent Management Module

DPDPA 2023-compliant consent capture for every API category (bureau, KYC, bank
statement). Timestamped, IP-logged, and auditable consent records.

Free

Loan Management System (LMS) — Complete Module List

💸

Disbursement Engine

Automated and manual disbursement via NEFT, RTGS, IMPS, and UPI. Multi-tranche
disbursement for construction and milestone-linked loans. Disbursement reconciliation.

Free

📅

Repayment Schedule Engine

EMI, bullet, moratorium, reducing balance, flat-rate, and step-up/step-down schedules.
Auto-recalculation on prepayment, rate changes, and restructuring.

Free

🏭

NACH / eMandate Management

Setup, present, and track NACH mandates via NPCI’s NACH infrastructure. Handle bounces,
representation logic, and mandate amendments automatically.

Pre-Integrated

📊

Delinquency & DPD Tracking

Real-time DPD (Days Past Due) computation across the portfolio. Automatic bucket movement
(SMA-0, SMA-1, SMA-2, NPA D1, D2, D3). RBI-compliant NPA classification.

Free

📞

Collections Workflow

Configurable collections queues by DPD bucket. Caller assignment, call disposition
tracking, promise-to-pay management, and field collections agent app.

Free

🔄

Loan Restructuring Module

Handle moratorium extension, EMI reduction, tenure extension, interest waiver, and
one-time settlement. Auto-generate revised agreements and NACH amendments.

Free

🔌

Pre-Payment & Foreclosure

Handle part-prepayment with schedule recalculation, foreclosure quotes with charges, and
full settlement. Generate NOC and closure certificates automatically.

Free

📋

Periodic Re-KYC

RBI-mandated re-KYC automation — trigger schedule based on risk tier (6 months, 1 year, 2
years). Automated Aadhaar/DigiLocker re-verification flows via borrower app.

Pre-Integrated

📄

Regulatory Reporting Suite

RBI XBRL returns, CRILC reporting, bureau data submissions (all 4 bureaus), CKYC uploads,
and PCR reporting. Scheduled auto-generation and submission.

Free

🕵

NPA Management & Recovery

Legal notice generation, DRT filing support, SARFAESI action tracking, write-off and
recovery accounting. Full NPA lifecycle from D3 to closure.

Free

🏢

Co-Lending & Securitisation

Handle co-lending agreements under RBI’s co-lending model (CLM). Pool-level accounting
for loan securitisation and PTC issuance. CERSAI integration for security creation.

Advanced

📊

Analytics & MIS Dashboard

Portfolio health, PAR (Portfolio-at-Risk) by bucket, disbursement vs collection trends,
product-wise and geography-wise performance. Export to Excel and BI tools.

Free

4. 23+ Pre-Integrated APIs — All Managed by Roopya

Every API below was individually contracted, integrated, tested, certified, and is actively maintained by Roopya. You inherit every integration the moment you join — without a single API contract negotiation or integration sprint.

Aadhaar OTP eKYC
Aadhaar Offline XML
PAN Verification (NSDL)
PAN–Aadhaar Link Status
CKYC Lookup & Upload
Document OCR
Face Match & Liveness
Video KYC (V-CIP)
TransUnion CIBIL
CRIF High Mark
Experian India
Equifax India
Bank Statement Analysis
Account Aggregator (AA)
Bank Account Verification
NACH / eMandate (NPCI)
Blacklist / Watchlist Check
Device Intelligence
Mobile Number Intelligence
Income Fraud Forensics
Aadhaar eSign
GST Verification (GSTN)
EPFO / PF Verification
ITR / Form 26AS Verification
CERSAI Integration
NACH Debit Presentment

🔧

Maintenance included: When a bureau changes its API schema, when UIDAI updates the eKYC protocol, or when NPCI modifies NACH formats — Roopya’s engineering team handles the update. Your integration never breaks. You never need to allocate developer time to bureau or KYC API maintenance.

5. Build vs Buy vs Roopya — The Full Cost Picture

Before committing to any technology decision, a lender should understand the true total cost of each option — including hidden costs that appear only after you are live and mid-flight.

Cost Component
Build In-House
Buy Traditional LOS/LMS
Roopya Platform

Platform / Licence Fee (annual)
Build cost: ₹8–25 Cr
₹30–80 L/year
₹0 Forever

Setup & Onboarding
₹50L–₹2 Cr
₹10–30 L
₹0

API Integration (per API)
₹2–8 L each × 23 APIs
₹1–4 L each × partial
₹0 (all 23+ included)

API Maintenance (annual)
₹15–30 L/year
₹5–15 L/year
₹0

Compliance Module (RBI, PMLA)
₹30–80 L to build
₹10–25 L add-on
Included

Regulatory Reporting Suite
₹20–50 L to build
₹5–20 L extra
Included

Ongoing Engineering Team
40–80 engineers (₹6–15 Cr/yr)
5–20 engineers for customisation
0 engineers needed

Time to First Loan
18–36 months
6–18 months
7–14 days

Bureau Contracts (4 bureaus)
4 separate contracts
1–2 bureaus typically
All 4, managed by Roopya

DPDPA / Consent Module
Custom build required
Partial, varies by vendor
Full DPDPA compliance built-in

3-Year Total Cost (500 loans/mo)
₹30–60 Cr
₹4–10 Cr
API usage costs only

6. Time to Launch: From Zero to First Disbursement

Without Roopya
18–36 months
  • Hire 40–80 engineers before building anything
  • Design system architecture and select tech stack
  • Build core LOS from scratch (8–12 months)
  • Build LMS from scratch (6–10 months)
  • Integrate 23+ APIs across KYC, bureau, fraud, payments
  • Negotiate separate contracts with each bureau and API provider
  • Obtain security certifications for each API provider
  • UAT, load testing, penetration testing
  • RBI compliance review and audit trail setup
  • Hypercare period — first 3 months post-launch are unstable
VS
With Roopya
7–14 days
  • Day 1: Sign up, get platform access and API credentials
  • Day 1–2: Configure loan products in the policy engine
  • Day 2–3: Customise borrower application flow and branding
  • Day 3–5: Configure credit policy rules for each product
  • Day 5–7: End-to-end testing with sandbox environment
  • Day 7–10: Compliance review and RBI documentation
  • Day 10–14: Go live in production
  • Ongoing: Roopya handles all API maintenance and upgrades

7. How Pay-Per-Use Works

The Roopya platform itself — the LOS, the LMS, all the modules, all the workflow tools, all the dashboards — is completely free. You never pay for access to the platform, regardless of how many users you add, how many loan products you configure, or how much loan volume you process.

What you pay for are the third-party API services consumed on your behalf — bureau pulls, KYC checks, eSign transactions, and so on. These are the services that Roopya has contracted with external providers (CIBIL, UIDAI-licensed KSAs, NPCI, etc.) and passes through to you at transparent, volume-tiered rates.

Service / Module Platform Access API Cost (Pay Per Use) Roopya Management Fee
Platform & Infrastructure
LOS Platform (all modules) Free Forever Free
LMS Platform (all modules) Free Forever Free
User seats (unlimited) Free Forever Free
Loan products configured (unlimited) Free Forever Free
Sandbox / test environment Free Forever Free
Analytics & reporting dashboards Free Forever Free
API Services (Pay Per Use)
Aadhaar OTP eKYC Pre-Integrated Free
PAN Verification + Aadhaar Link Pre-Integrated Free
Credit Bureau (CIBIL, CRIF, Experian, Equifax) Pre-Integrated Free
Face Match + Liveness Pre-Integrated Free
Bank Statement Analysis Pre-Integrated Free
eSign (Aadhaar-based) Pre-Integrated Free
NACH Mandate Setup Pre-Integrated Free
Fraud Score (device + mobile + blacklist) Pre-Integrated Free
Video KYC (V-CIP) Pre-Integrated Free
💰

True economics: A lender running 1,000 personal loans a month pays
approximately ₹2.5–4 lakhs/month in API costs (bureau + KYC + eSign + NACH). That is
₹250–400 per loan — entirely variable, entirely proportional to volume, and replacing a
fixed technology cost that would have been ₹25–80 lakhs per year just in licence fees alone.

8. Who Is Roopya’s Free LOS & LMS For

Roopya’s platform is designed for any RBI-regulated entity that originates or manages loans in India. The platform configuration adapts to the specific product type and regulatory requirements of each lender segment.

🏢

New NBFCs

Just received your NBFC-ICC or NBFC-MFI licence? Roopya gets you to your first disbursement in 2 weeks, not 2 years. No technology investment needed to start lending.

Start in 7 days

🏭

Established NBFCs

Replace aging lending software that’s slowing you down. Migrate your portfolio to Roopya without disruption and reduce technology costs by 60–80%.

Migrate seamlessly

💻

Fintech Startups

Building a lending product? Use Roopya as your core platform and focus your engineering on your unique product differentiators — not on rebuilding LOS/LMS infrastructure.

API-first integration

👥

NBFC-MFIs

Roopya supports group lending, JLG models, CRIF bureau integration (critical for MFI compliance), RBI NBFC-MFI reporting, and Sa-Dhan/MFIN data formats.

MFI compliant

📈

Co-Lending Platforms

Manage co-lending agreements, pool accounting, and partner bank integrations. Roopya supports RBI’s co-lending model with split repayment and shared risk accounting.

CLM ready

🏠

HFCs & Housing Finance

Property valuation workflow integration, equitable mortgage creation, CERSAI charges, NHB reporting, and staged disbursement for construction-linked loans.

NHB compliant

9. Getting Started — Live in 7 Days

1

Day 0 — Sign Up & Get New NBFCsPlatform Access

Register your organisation on Roopya. Submit your RBI registration / NBFC licence. Platform access — including sandbox, all modules, and all API credentials — is provisioned within 4 business hours. No contract negotiations. No setup invoices. Your first login is free and your last login is free.

2

Day 1–2 — Configure Your Loan Products

Use the no-code product configurator to set up each loan product: tenure range, loan amount range, interest rate bands, processing fee structure, moratorium options, and applicable KYC tier. Configure as many products as you offer — personal loans, business loans, microfinance, home loans, vehicle loans — with no per-product charges.

3

Day 2–4 — Build Your Credit Policy

Use the policy engine to define your credit rules: minimum bureau score cutoffs, maximum FOIR (Fixed Obligation to Income Ratio), DPD tolerance, income verification requirements, and fraud score thresholds. Set which APIs run in which sequence for each product and risk tier. No developer needed for any of this.

4

Day 4–6 — Test End-to-End in Sandbox

Run complete loan applications through the sandbox — from lead entry to disbursement — using synthetic borrower profiles that cover approved, rejected, and manual-review scenarios. Test bureau pulls (with mock responses), KYC flows, eSign, and NACH setup. Sandbox responses are production-equivalent in format and schema.

5

Day 6–7 — Compliance Review & Go Live

Roopya’s compliance team reviews your configuration against RBI guidelines, checks consent module setup, and verifies audit trail completeness. Production API credentials are activated. Your first live loan can be originated within 7 days of signing up. First month billing: ₹0 (platform fees, forever) plus API costs for the bureau and KYC calls you actually made.

10. Frequently Asked Questions

Is the free LOS and LMS truly free — no hidden charges?
Yes. The platform — every module of the LOS and LMS, every user seat, every loan product configuration, all dashboards, sandbox access, compliance tools, and regulatory reporting — is free forever. You pay only for third-party API calls (bureau pulls, KYC, eSign, NACH) that Roopya executes on your behalf. These are pass-through costs that you would pay regardless of which platform you used. Roopya charges no markup or management fee on these API costs.

How can Roopya offer this for free?
Roopya’s business model is volume-based: as lenders on the platform grow, the aggregate API call volume grows. Roopya earns negotiated volume discounts from API providers (bureaus, KSAs, etc.) that are better than any individual lender could achieve alone. This volume efficiency is Roopya’s business model — and the platform being free to lenders is what drives adoption and volume. The more lenders on the platform, the better the economics for everyone.

What happens if we grow to a large scale — does pricing change?
The platform remains free regardless of your scale. API costs actually decrease as you grow — Roopya applies volume discount tiers automatically at 5,000 pulls/month (10–25% off) and 50,000 pulls/month (25–40% off). There are no platform tier upgrades, no enterprise upcharges, and no per-user fees at any scale.

We already have an existing LOS. Can we use Roopya just for API access?
Yes. All of Roopya’s pre-integrated APIs — bureau, KYC, fraud, BSA, eSign, NACH — are available as standalone APIs consumable from your existing LOS or custom workflow. You get the same zero setup cost, zero management fee, and pay-per-use pricing without needing to migrate to Roopya’s LOS or LMS.

Is Roopya RBI-compliant? What about DPDPA 2023?
Roopya is built specifically for the Indian regulatory environment. The platform is compliant with RBI’s Digital Lending Guidelines (2022, updated 2024), KYC Master Directions, Credit Information Companies (Regulation) Act 2005, and the Digital Personal Data Protection Act 2023 (DPDPA). The consent module, audit trails, regulatory reporting suite, and CKYC integration are all built and maintained to current RBI standards.

Can Roopya handle the loan products we offer — including unusual structures?
Roopya supports personal loans, business loans, MSME loans, microfinance (JLG, SHG), home loans, loan against property, vehicle loans, two-wheeler loans, consumer durable loans, education loans, gold loans, and co-lending products. The product configurator handles EMI, bullet, revolving, and milestone-linked disbursement structures. Custom product structures can be configured through the Roopya team.

How is borrower data secured on Roopya?
Roopya operates on ISO 27001-certified infrastructure with encryption at rest (AES-256) and in transit (TLS 1.3). Borrower Aadhaar and PAN data is masked in all logs and UI views. Database access is role-based and audited. Roopya holds data security certifications required by CIBIL, Experian, and other data providers. Penetration testing is conducted annually. All data is stored in India-based data centres compliant with RBI’s data localisation requirements.

Free LOS + LMS · Pay Per Use · Go Live in 7 Days

Stop building. Start lending.

Roopya built the hard parts so you never have to. Get access to India’s most complete free lending platform — with every API pre-integrated, every compliance module built in, and zero platform cost forever.